I was looking forward to hearing the story of Zappos. While I quite enjoyed the parts of the book that covered Tony Hsieh's early business life and also the parts devoted to Zappos, the tangents the book takes into the thoughts of the author almost completely destroy the credibility of the book. I finished the book thinking less of the author than when I started.... From the pointless self indulgence of writing how much he likes Red Bull to how much he likes Rave parties, to the ridiculous part about how much he was fretting about the fate of his company hanging in the balance while he was climbing Mt Kilimanjaro, whenever the book strays away from Zappos and into the barren zone that is the authors mind, the more it seems this is a guy who got incredibly lucky rather than being gifted. If it ends up being the case that he actually is gifted, well, he has done himself a disservice by publishing his account of things in this manner. This would have been a much better book had we just heard about the company, not the man who somehow steered it towards a deal with Amazon.